Datran Media Announces recent Acquisition of SKYLIST.

About Datran Media:
It's not just marketing, it's Outperformance Marketing™! Datran Media is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and digital media services. Datran Media's expertise resides in online list management, customer acquisition, email delivery and compliance solutions. For more information, please visit: www.datranmedia.com or corporate.datranmedia.com

About SKYLIST:
Recently acquired by leading performance-based marketing company Datran Media, the combined companies have developed adLoyalty, the first Comprehensive Customer Management solution. AdLoyalty allows companies to bridge the gap between customer acquisition and retention and manage customers across every stage of the customer lifecycle.

Founded in 1996, SKYLIST is a top-ranked email service provider and email deliverability leader. SKYLIST StormPost, available in license and hosted-form, gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized, and measurable opt-in email campaigns. For more information, please visit www.skylist.com.

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