Incorporated in 1977, RGC Communications is a nationally recognized leader in both digital and paperless printing and publishing. RGC blends craftsmanship and technology that provide solutions and save clients money. RGC is dedicated to providing best-in-class personalized service, has rigorous quality standards and is committed to its customers. RGC's loyal customers and partners include Xerox, Pitney Bowes, the United States Postal Service, as well as leading financial services and telephone manufacturing companies.

When RGC Account & Affiliate Manager, Jeff Newsted contacted SKYLIST in 2003, he was seeking an email marketing service provider to assist a major credit card issuer to increase number of new customers it was acquiring through its online application programs. At the time, RGC's customer was already outperforming the majority of its financial service competitors. However, its marketing team felt that they were failing to capitalize on a segment of prospects that displayed an interest in its products but did not complete all necessary application steps required to qualify for the cards.

With years of marketing experience under its belt, RGC was well positioned to create the compelling content and online validation needed to reach the financial service company's target segment. However, RGC needed an email-marketing partner that could provide automated campaign delivery, auto-responder, and tracking to provide the total solution. After creating a "short list" of email service providers that offered the features RGC's customer required, SKYLIST's CAN-SPAM compliant suppression list management and serialized campaign delivery options were identified as key drivers that others under review could not deliver. As Newsted continued to explore the advantages of SKYLIST's StormPost solution, he became increasingly certain that SKYLIST would be the ideal partner to assist his company to better service its customer. This led RGC to move forward with SKYLIST. However, Newsted comments "Ultimately, it was SKYLIST's laser focused email marketing strategy aimed at propelling our customer to a lead position in its market space that cemented our partnership."

Since the deployment of the RGC-SKYLIST email solution for RGC's financial services customer, the increase in the company's credit card lead conversion has been outstanding. Initial results resulted in an over 20% increase in the number of applications completed by the prospect target group. Now, as RGC and SKYLIST further assist the company to refine the time of day, frequency, and outbound targeting of its prospect communications, several campaigns have garnered a 60% conversion rate. This benefited everyone as the creation of a raving customer significantly increased its profits per applicant through use of the RCG-SKYLIST solution and also trusted the team with more of its business.

For more information about RGC Communications, please visit http://www.rgccomm.com