Founded in 1997, Breeders.NET has emerged as a leading internet resource for individuals seeking purebred dog breeds, dog breeder listings, dog breed rescue groups and dog breed pictures. Breeders.NET has achieved this bark-worthy status over time by consistently providing its 300,000+ membership base with access to countless online resources focused on their dog-breed interests. Breeders.net's chief content outlets are its website and its well-known and aptly named monthly newsletter, The Straight Poop.

When Breeders.NET Founder Frank Fleischer first contacted SKYLIST, Breeders.NET was expanding quickly. However, as he began experiencing database challenges, the list management provider he originally partnered with was not able to provide much assistance. This frustrated Frank as it began slowing Breeders.NET's growth rate and was negatively impacting his existing member base.

After assessing the situation, SKYLIST was confident that it could apply its substantial engineering expertise to solve Breeders.NET's immediate database challenges. After overcoming this hurdle, SKYLIST would then provide Breeders.net with a more flexible hosted list management solution. SKYLIST's solution would be set up to prevent Breeders.net from encountering similar issues in the future. Frank was impressed by the plan.

"After discussing my requirements with several email marketing providers, I ultimately selected SKYLIST because their understanding of database technology and list management was far superior to other firms. At a time when other email services companies were merely emerging, SKYLIST had already written the book. Partnering with SKYLIST was one of the best things I've done for my business and membership."

Frank Fleischer Founder Breeders.NET

Since its initial partnership with SKYLIST, Breeders.NET has grown significantly and its model has evolved. In addition, Frank has been able to surpass the advanced database targeting and personalization goals he first sought out SKYLIST to achieve. Recently, Fleischer's success has enabled him to shift Breeders.NET to the advertiser supported business he had always hoped to create. Furthermore, Breeders.NET is now in negotiations with a number of national retail pet chains to take his company to the next level. As Breeders.net continues to flourish, SKYLIST remains proud of our affiliation with this top dog.

For more information about Breeders.net, please visit www.breeders.net